Are You BURNING THROUGH Your Marketing Budget… and not sure where you went wrong?
Marketing is an attempt to understand humans and what they want…
…to get their attention…
…and to offer them a solution.
But most marketing doesn’t stand out.
It doesn’t command attention.
And it doesn’t try to sell anything to anyone.
Slogans… or Sales?
Sadly, most marketing doesn’t target the customer’s desires, or even target the customer himself.
Most written ads don’t even try to sell a product or service — they just take up space with a slogan.
If you’re not reaching out to your customer base directly, you’re ignoring the very men and women who spend their money on your product or service.
Your marketing can do more than take up space with a slogan.
Your marketing can:
- …sell your product’s benefits… so the customer doesn’t have to ask WHY she should care.
- …sell a better future where your product or service provides him happiness, leisure, status, or comfort.
- …offer your solutions to someone’s problems today.
Does your marketing sell?
If not, there is a better way to spend your marketing dollars.
It’s called Direct Response Marketing. As in, you’re directly asking your customer for a response.
And it’s powerful.
Hey, I’m Jeffrey Thomas, direct response marketer and copywriter in Saint Paul, Minnesota. That’s my mug you see here.
I help businesses increase sales with email, direct mail, and advertising using proven, time-tested methods that are largely ignored by mainstream marketing agencies.
These Direct Response Marketing methods include…
• Storytelling to build relationships with your prospects!
• Making big claims to grab your reader by the eyeballs… and presenting proof to support them!
• Crafting an irresistible offer that only a fool would refuse!
• Weaving buyer psychology through your promotions to hook customers!
• Using direct response advertising to targeted prospects, ensuring your advertising is effective!
I could tell you more… but I’d rather hear about your business.
Why don’t you tell me a bit more about your company?